Latest Posts
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GEO – The New Search Paradigm: From Keywords to Intent
At Google Marketing Live 2025, one theme came through loud and clear: the nature of search is changing. In the age of Gemini, Google’s generative AI platform, it’s no longer about identifying keywords and matching them to optimized content. Instead,… Continue reading
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Go Beyond Frequency: Segment by Behavioral Structure
Most organizations segment their customers by how often they show up: “How recently did they log in?” “How frequently are they learning?” But what if we’re missing something deeper – and more predictive? New Research: Why Routines Matter More Than Frequency A… Continue reading
Quiet Signals 