Hi, I’m Jenny Ma Yuan – a strategist, marketer, lifelong learner who connects research, systems thinking, and human insight to drive meaningful growth. I specialize in transforming complex ideas into actionable strategies, powered by large language models (LLMs), data storytelling, and a constant curiosity about how people learn, decide, and act.

I believe the smartest marketing doesn’t come from copying best practices, but from asking better questions, testing bold hypotheses, and staying close to how real people interact with products and ideas.

I’m not interested in marketing noise. I’m drawn to what’s not being said.

Whether I’m designing a campaign, building a lead generation funnel, or helping a team adopt AI tools to supercharge their work, my goal is the same: Use insight to unlock impact, and listen closely for the quiet signals.

Right now, I work on learning products at the intersection of AI and business. But I’m always asking: then what?

We’ve launched the product – then what?
We’ve tried paid ads – then what?

I think in systems and frameworks, but I always return to the data and the insights. My favorite part of the work is surfacing the quiet signals that shape behavior and reveal the real path forward. Hence the name for this site.

Together, let’s unfold those. Piece by piece.